On March 9, 1959, Barbara Millicent Roberts was introduced to the world. Arguably the most iconic children’s toy in history, Barbie was an instant success from the day of her release. To date, over one billion Barbie dolls have been sold worldwide, and Barbie has been featured in art, film, magazines, and television.
Barbie was invented by Ruth Handler, who owned the Mattel toy company with her husband, Elliott and friend, Harold Matson. Ruth’s own daughter, Barbara, enjoyed playing with baby dolls, but as Ruth observed Barbara playing intently with paper dolls featuring adult women, Ruth felt that little girls needed a three-dimensional doll with which they could act out their future dreams. Thus, Barbie was born and named after Ruth’s daughter.
Barbie’s form has been criticized throughout the years for being an unrealistic and inappropriate representation of the female form. Mattel has addressed those concerns over the years; however, Barbie was, from the beginning, a symbol of female empowerment. Barbie broke the mold created by doll manufacturers; she was a career woman. In fact, she has had over 250 careers, including doctor, teacher, ballerina, astronaut, pilot, architect, renewable energy engineer, presidential candidate, and Olympic athlete. Barbie does not have a husband (though since 1961, she’s had boyfriend Ken, except during their breakup from 2004-2011), nor does she have children. She allowed young girls to imagine their lives outside of the traditional role in the family.
Barbie has never left the zeitgeist in the 60 plus years she’s been around, but she was pushed into the global spotlight yet again in 2023 when the movie Barbie directed by Greta Gerwig and starring Margot Robbie was released. Barbie was the top grossing movie of 2023, making over $600 million.
Learn more here:
- https://www.history.com/news/barbie-through-the-ages
- https://corporate.mattel.com/history
- https://www.britannica.com/topic/Barbie
